The big-spending Saudi Pro League is aiming to build its global broadcasting presence and become one of the top 10 soccer leagues in the world, its chief operating officer, Carlo Nohra, told CNBC on Thursday.

The league dominated the sports headlines over the summer as Saudi clubs cumulatively spent more than $1 billion in transfer fees and attracted some of the biggest names from Europe’s top leagues with mammoth contract offers.

Brazilian superstar Neymar and Senegalese forward Sadio Mane followed the previous arrivals of former Ballon D’Or winners Karim Benzema and Cristiano Ronaldo, along with a host of other stars from the English Premier League, Spain’s La Liga, Germany’s Bundesliga, Italy’s Serie A and France’s Ligue 1.

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